Peloton loses $1.5bn in value over `dystopian, sexist` exercise bike ad
(The Guardian Business News)

Shares slide amid backlash to Christmas advert in which man buys partner exercise bikeAlmost $1.5bn (£1.1bn) has been wiped off the value of the exercise bike firm Peloton after a backlash against a Christmas advert widely derided as `sexist and dystopian`.The advert, which has been viewed almost 2m times on YouTube, shows a woman receiving an exercise bike from her partner on Christmas morning. The gift inspires her to record a video diary of her exercise sessions, in which she proudly says: `A year ago I didn´t realise how much this would change me.` Continue reading...